Primerica Financial Services (Canada) Ltd.

Primerica Financial Services was born in 1977, when 85 like-minded people began a crusade to help middle-income families with the "Buy Term and Invest the Difference" philosophy. That philosophy encouraged families to purchase affordable term life insurance so they would have more money to invest in their family's future. Decades after it revolutionized an industry, the "The Buy Term and Invest the Difference" philosophy continues to be the cornerstone of Primerica's mission — to help families become debt free and financially independent. Today Primerica serves more than six million clients in North America. In addition to life insurance, our products and services include debt consolidation loans, first mortgages, variable annuities, long term care, retirement savings vehicles, and programs to fund education expenses.