Apple forever changed the personal computer, turning a complicated piece of equipment into a beautiful easy-to-use product. Can the insurance industry follow and turn the service of insurance into a personalized product?

The idea is to make the product of insurance easy to use. Times are changing, and so are the needs of our consumers. Consumers are now looking for products that are more digitally focused and more personalized to their own needs. RSA Global suggests that this can be accomplished within 3 categories: People, Processes, and Technology. 

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