An analyst and thought leader recently went public with a post suggesting that disruption is over-hyped and underwhelming from a practical standpoint. I respect the author and the analysis, but I think that we are in uncharted territory, and when looking at disruptive competitors, we might consider Hunter Thompson’s advice

An analyst and thought leader recently went public with a post suggesting that disruption is over-hyped and underwhelming from a practical standpoint. I respect the author and the analysis, but I think that we are in uncharted territory, and when looking at disruptive competitors, we might consider Hunter Thompson’s advice.

Who is the analyst and what does he say?

Barry Rabkin, founder and president of Market Insight Group, is a highly respected writer and speaker on issues in the P&C industry. Barry recently posted a short piece with a long title on LinkedIn: “Insurers should ignore the wolf pack advocating ‘disruptive change’ (whatever that means).

Barry starts by saying that he has “a very hard time understanding what ‘disruption’ is specifically from the perspective of insurance and the insurance industry.”

He believes that the concept is driven by “VCs, entrepreneurs, software firms, telco firms, system integrators, consultants, and industry conference producers” who “have grabbed onto (disruption) like a wolf pack savagely tearing apart, swallowing and gnawing the spoils of their most recent kill because it represents a new source of revenue for them.”

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